How Colgate increased the effectiveness of its training programs with the help of Engage.

Colgate is a leading company in the oral hygiene and personal care market, and one of the factors that contributed to its success is its commitment to providing specific training for its employees, who work in different regions of the country. However, the company’s sales promoters faced a challenge, but with the help of Engage, they not only solved this challenge but also achieved incredible results.

According to Elisabete, one of those responsible for Colgate’s training:

“It has been an incredible experience to participate in the entire process of building the training journey for our field merchandising team. The choice of the Engage platform aligned with our objectives of bringing interactivity and gamification, contributing to the team’s digital engagement. Everything is very intuitive, greatly facilitating the construction of learning paths, with many interactive game options to test knowledge.”

Learn more about this Colgate success story with the help of Engage.

Challenge

A Colgate faced a challenge regarding the training of its sales promoters, as there was no specific training environment for this group of employees. Although the company already had a training platform, it did not offer content targeted at promoters, making it difficult to obtain relevant information for their work. As a result, employees had to turn to HR for support on some issues, which overloaded the department and limited its service capacity.

Another issue that made the challenge even more complex was the fact that the promoters were distributed across different regions of the country, requiring efficient and practical management. Therefore, Colgate needed a solution that would allow it to offer specific and high-quality training to its promoters, while also providing ease of management and content distribution. It was in this context that the company decided to use the Engage LMS platform to create a specific training environment for its promoters.

The estrategy

To meet this demand, Colgate decided to create a specific training environment for its promoters, in partnership with Engage, a company specializing in corporate training solutions. The training was developed to be accessed through the Engage app, which made the process more practical and efficient for the promoters. The content was made available in various formats, including gamification, which attracted and engaged employees who found the format dynamic and fun.

The result obtained

During the pilot project, engagement increased fourfold, with 99% of employees completing the training, demonstrating the effectiveness of the adopted solution. It can be concluded that the promoters felt more prepared and capable of performing their activities more effectively, positively impacting the company’s results.

Conclusion

With this initiative, Colgate demonstrates its commitment to the training and development of its employees, as well as showing that it is attentive to the specific needs of each employee group, which can be an important competitive advantage in an increasingly fierce market. If you also want to provide effective and engaging training for your employees, learn about Engage’s solutions and see how we can help your company achieve better results in an innovative, light and stimulating way.